{"id":7754,"date":"2026-08-02T18:19:02","date_gmt":"2026-08-02T16:19:02","guid":{"rendered":"https:\/\/www.jg-media.eu\/?page_id=7754"},"modified":"2026-08-03T02:39:48","modified_gmt":"2026-08-03T00:39:48","slug":"ako-na-videa-pre-shoptet-zvysit-konverzie-a-vytazit-maximum-z-videomarketingu","status":"publish","type":"page","link":"https:\/\/www.jg-media.eu\/cs\/ako-na-videa-pre-shoptet-zvysit-konverzie-a-vytazit-maximum-z-videomarketingu\/","title":{"rendered":"Jak na&nbsp;videa pro Shoptet, zv\u00fd\u0161it konverze a&nbsp;vyt\u011b\u017eit maximum z&nbsp;videomarketingu"},"content":{"rendered":"<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8fa1d47\" id=\"jak-na-videa-pro-shoptet-zvysit-konverze-a-vytezit-maximum-z-videomarketingu\" data-block-id=\"8fa1d47\"><h1 class=\"stk-block-heading__text\">Jak na&nbsp;videa pro Shoptet, zv\u00fd\u0161it konverze a&nbsp;vyt\u011b\u017eit maximum z&nbsp;videomarketingu<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7130bd\" data-block-id=\"f7130bd\"><p class=\"stk-block-text__text\">E-commerce platforma Shoptet pat\u0159\u00ed mezi technologicky nejvysp\u011blej\u0161\u00ed a&nbsp;nejobl\u00edben\u011bj\u0161\u00ed \u0159e\u0161en\u00ed na&nbsp;\u010desk\u00e9m a&nbsp;slovensk\u00e9m trhu. Poskytuje obrovskou flexibilitu, mno\u017estv\u00ed funkc\u00ed v&nbsp;z\u00e1kladu a&nbsp;stabiln\u00ed z\u00e1zem\u00ed pro tis\u00edce internetov\u00fdch obchod\u016f od mal\u00fdch projekt\u016f a\u017e po velk\u00e9 e-shopy b\u011b\u017e\u00edc\u00ed na&nbsp;platform\u011b <strong>Shoptet Premium<\/strong>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0c8dc2a\" data-block-id=\"0c8dc2a\"><p class=\"stk-block-text__text\">Jak ale ned\u00e1vno p\u0159ipomn\u011bli i&nbsp;odborn\u00edci na&nbsp;ofici\u00e1ln\u00edm blogu Shoptetu, video u\u017e d\u00e1vno nen\u00ed jen \u201eoby\u010dejn\u00fd form\u00e1t na&nbsp;soci\u00e1ln\u00ed s\u00edt\u011b\u201c<sup><\/sup>. P\u0159i spr\u00e1vn\u00e9m a&nbsp;strategick\u00e9m uchopen\u00ed se z&nbsp;n\u011bj st\u00e1v\u00e1 kl\u00ed\u010dov\u00fd prodejn\u00ed kan\u00e1l, kter\u00fd \u00fa\u010dinn\u011b sni\u017euje n\u00e1klady na&nbsp;v\u00fdkonnostn\u00ed marketing, buduje silnou zna\u010dku a&nbsp;dramaticky zvy\u0161uje konverze<sup><\/sup>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-315cf96\" data-block-id=\"315cf96\"><p class=\"stk-block-text__text\">Kdy\u017e v\u0161ak provozovatel\u00e9 e-shop\u016f \u0159e\u0161\u00ed implementaci videoobsahu, nar\u00e1\u017eej\u00ed na&nbsp;ot\u00e1zku: <em>Jak spr\u00e1vn\u011b um\u00edstit videa na&nbsp;str\u00e1nku produktu? Je lep\u0161\u00ed vyu\u017e\u00edt nativn\u00ed mo\u017enosti syst\u00e9mu, nebo s\u00e1hnout po <a href=\"https:\/\/www.jg-media.eu\/cs\/ako-na-videa-pre-shoptet-zvysit-konverzie-a-vytazit-maximum-z-videomarketingu\/\" data-type=\"link\" data-id=\"https:\/\/www.jg-media.eu\/cs\/ako-na-videa-pre-shoptet-zvysit-konverzie-a-vytazit-maximum-z-videomarketingu\/\">Shoptet dopl\u0148ku<\/a>, kter\u00fd vkl\u00e1d\u00e1n\u00ed vide\u00ed umo\u017e\u0148uje?<\/em> V&nbsp;tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na&nbsp;ob\u011b mo\u017enosti do hloubky.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e0b6ec6\" id=\"strategicky-vyznam-videa-v-e-commerce\" data-block-id=\"e0b6ec6\"><h2 class=\"stk-block-heading__text\">Strategick\u00fd v\u00fdznam videa v&nbsp;e-commerce<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3ef7049\" data-block-id=\"3ef7049\"><p class=\"stk-block-text__text\">Modern\u00ed online marketing \u010del\u00ed obrovsk\u00e9 v\u00fdzv\u011b, kterou je neust\u00e1l\u00e9 p\u0159et\u00ed\u017een\u00ed z\u00e1kazn\u00edk\u016f informacemi a&nbsp;rostouc\u00ed n\u00e1klady na&nbsp;reklamu ve vyhled\u00e1va\u010d\u00edch (<em>search<\/em>)<sup><\/sup>. Video v&nbsp;tomto sm\u011bru funguje jako mimo\u0159\u00e1dn\u011b siln\u00fd n\u00e1stroj v&nbsp;cel\u00e9m n\u00e1kupn\u00edm trycht\u00fd\u0159i (See-Think-Do-Care)<sup><\/sup>:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-87750ab\" data-block-id=\"87750ab\"><style>.stk-87750ab {--stk-icon-list-row-gap:10px !important;--stk-icon-list-marker-color:var(--theme-palette-color-2, #c51f26) !important;--stk-icon-list-icon-size:9px !important;}.stk-87750ab .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-87750ab ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-87750ab ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-87750ab\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48z\" \/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-21183fc\" data-block-id=\"21183fc\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-87750ab\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Boj o&nbsp;pozornost z\u00e1kazn\u00edka:<\/strong> Zat\u00edmco text nebo statick\u00e1 fotografie vy\u017eaduj\u00ed \u010das na&nbsp;prostudov\u00e1n\u00ed, video dok\u00e1\u017ee okam\u017eit\u011b zaujmout, vizu\u00e1ln\u011b p\u0159edv\u00e9st funk\u010dnost produktu a&nbsp;vyvolat pot\u0159ebnou emoci.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-f74b6d9\" data-block-id=\"f74b6d9\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-87750ab\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Budov\u00e1n\u00ed d\u016fv\u011bry:<\/strong> Pokud z\u00e1kazn\u00edci vid\u00ed ve vide\u00edch re\u00e1ln\u00e9 produkty, recenze nebo obsah od re\u00e1ln\u00fdch lid\u00ed (tzv. UGC \u2013 User Generated Content), zna\u010dka z\u00edsk\u00e1v\u00e1 na&nbsp;d\u016fv\u011bryhodnosti. Z\u00e1kazn\u00edci jsou pak ochotni zaplatit vy\u0161\u0161\u00ed cenu a&nbsp;m\u00e9n\u011b je ovliv\u0148uje pouze levn\u00e1 konkurence.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-e9e8414\" data-block-id=\"e9e8414\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-87750ab\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Synergie s&nbsp;ostatn\u00edmi kan\u00e1ly:<\/strong> Z\u00e1kazn\u00edci, kte\u0159\u00ed nejd\u0159\u00edve uvid\u00ed poutav\u00e9 video, mnohem \u010dast\u011bji klikaj\u00ed na&nbsp;sponzorovan\u00e9 odkazy ve vyhled\u00e1v\u00e1n\u00ed, proto\u017ee zna\u010dku ji\u017e podv\u011bdom\u011b registruj\u00ed.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4e3eb18\" id=\"jak-vlozit-video-do-shoptet\" data-block-id=\"4e3eb18\"><h2 class=\"stk-block-heading__text\">Jak vlo\u017eit video do Shoptet?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2d0c56d\" data-block-id=\"2d0c56d\"><p class=\"stk-block-text__text\">Pokud pot\u0159ebujete k&nbsp;produktu p\u0159idat del\u0161\u00ed instrukt\u00e1\u017en\u00ed n\u00e1vod, servisn\u00ed manu\u00e1l, recenzi od influencera nebo celkov\u00e9 p\u0159edstaven\u00ed zna\u010dky, platforma nab\u00edz\u00ed vestav\u011bn\u00e9 mo\u017enosti p\u0159\u00edmo v&nbsp;administraci<sup><\/sup>. Tento <strong>n\u00e1vod nativn\u00ed Shoptet<\/strong> postupu je velmi jednoduch\u00fd a&nbsp;zvl\u00e1dnete ho bez z\u00e1sahu do zdrojov\u00e9ho k\u00f3du \u0161ablony:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-8ef6dcb\" data-block-id=\"8ef6dcb\"><style>.stk-8ef6dcb {--stk-icon-list-row-gap:10px !important;--stk-icon-list-marker-color:var(--theme-palette-color-2, #c51f26) !important;--stk-icon-list-icon-size:9px !important;}.stk-8ef6dcb .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-8ef6dcb ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-8ef6dcb ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-8ef6dcb\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48z\" \/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-640c429\" data-block-id=\"640c429\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-8ef6dcb\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Z\u00edskejte k\u00f3d pro sd\u00edlen\u00ed (Embed):<\/strong> Otev\u0159ete si video na&nbsp;platform\u011b YouTube (nebo Vimeo), klikn\u011bte na&nbsp;tla\u010d\u00edtko <em>Sd\u00edlet<\/em> a&nbsp;vyberte mo\u017enost <em>Vlo\u017eit<\/em> (Embed). Zkop\u00edrujte vygenerovan\u00fd iframe k\u00f3d.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-52a6e3c\" data-block-id=\"52a6e3c\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-8ef6dcb\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Otev\u0159ete detail produktu v&nbsp;Shoptetu:<\/strong> V&nbsp;administraci p\u0159ejd\u011bte do sekce <em>Produkty<\/em> a&nbsp;vyberte konkr\u00e9tn\u00ed polo\u017eku, kterou chcete upravit.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-b703cf6\" data-block-id=\"b703cf6\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-8ef6dcb\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Vlo\u017ete k\u00f3d p\u0159es editor:<\/strong> V&nbsp;kart\u011b <em>Popis<\/em> (p\u0159\u00edpadn\u011b v&nbsp;z\u00e1lo\u017ece pro dlouh\u00fd popis) klikn\u011bte v&nbsp;panelu n\u00e1stroj\u016f WYSIWYG editoru na&nbsp;ikonu <strong>N\u00e1stroje &#8211; Zdrojov\u00fd k\u00f3d<\/strong>.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-f3b2b07\" data-block-id=\"f3b2b07\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-8ef6dcb\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Ulo\u017ete zm\u011bny:<\/strong> Vlo\u017ete iframe k\u00f3d na&nbsp;po\u017eadovan\u00e9 m\u00edsto v&nbsp;textu, ulo\u017ete zdrojov\u00fd k\u00f3d a&nbsp;zm\u011bny v&nbsp;administraci potvr\u010fte. Video se okam\u017eit\u011b za\u010dne zobrazovat v&nbsp;textov\u00e9 \u010d\u00e1sti e-shopu.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-301a7e2\" data-block-id=\"301a7e2\"><p class=\"stk-block-text__text\">P\u0159ehledn\u011b zpracovan\u00e9 n\u00e1vody naleznete tak\u00e9 na&nbsp;podpo\u0159e Shoptet nap\u0159\u00edklad <a href=\"https:\/\/podpora.shoptet.cz\/html-editor-wysiwyg\/#vkl%C3%A1d%C3%A1n%C3%AD-videa-do-%C4%8Dl%C3%A1nk%C5%AF\" data-type=\"link\" data-id=\"https:\/\/podpora.shoptet.cz\/html-editor-wysiwyg\/#vkl%C3%A1d%C3%A1n%C3%AD-videa-do-%C4%8Dl%C3%A1nk%C5%AF\" target=\"_blank\" rel=\"noreferrer noopener\">na tomto odkazu<\/a>, kde popisuj\u00ed mo\u017enosti vlo\u017een\u00ed videa do obsahov\u00e9 \u010d\u00e1sti produktu nebo p\u0159\u00edmo do \u010dl\u00e1nk\u016f.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c5bc6b6\" data-block-id=\"c5bc6b6\"><p class=\"stk-block-text__text\"><strong>Kde nativn\u00ed \u0159e\u0161en\u00ed v&nbsp;popisu nar\u00e1\u017e\u00ed na&nbsp;limity?<\/strong> A\u010dkoliv video v&nbsp;popisu technicky funguje, nar\u00e1\u017e\u00ed na&nbsp;z\u00e1sadn\u00ed UX (user experience) probl\u00e9m. Je um\u00edst\u011bno v&nbsp;textu, \u010dasto a\u017e hluboko pod hlavn\u00edmi parametry, cenou a&nbsp;d\u016fle\u017eit\u00fdm tla\u010d\u00edtkem \u201eDo ko\u0161\u00edku\u201c. Modern\u00ed e-commerce z\u00e1kazn\u00edk je zvykl\u00fd sledovat horn\u00ed \u010d\u00e1st str\u00e1nky a&nbsp;fotky \u2013 k&nbsp;textov\u00e9mu popisu se velk\u00e1 \u010d\u00e1st n\u00e1v\u0161t\u011bvn\u00edk\u016f v\u016fbec neproklik\u00e1.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-922c432\" id=\"proc-jsou-videa-k-produktum-klicem-k-vyssim-konverzim\" data-block-id=\"922c432\"><h2 class=\"stk-block-heading__text\">Pro\u010d jsou videa k&nbsp;produkt\u016fm kl\u00ed\u010dem k&nbsp;vy\u0161\u0161\u00edm konverz\u00edm<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fc7d498\" data-block-id=\"fc7d498\"><p class=\"stk-block-text__text\">Kdy\u017e potenci\u00e1ln\u00ed z\u00e1kazn\u00edk zav\u00edt\u00e1 na&nbsp;detail produktu, jeho prvn\u00ed kroky sm\u011b\u0159uj\u00ed do fotogalerie. Chce vid\u011bt produkt z&nbsp;r\u016fzn\u00fdch \u00fahl\u016f, detaily zpracov\u00e1n\u00ed a&nbsp;re\u00e1lnou podobu. Pokud je video odd\u011blen\u00e9 a&nbsp;ukryt\u00e9 v&nbsp;textu pod \u010darou, ztr\u00e1c\u00ed sv\u016fj prim\u00e1rn\u00ed konverzn\u00ed potenci\u00e1l<sup><\/sup>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-446ada2\" data-block-id=\"446ada2\"><p class=\"stk-block-text__text\">Proto st\u00e1le v\u00edce \u00fasp\u011b\u0161n\u00fdch obchod\u016f nasazuje shoptet dopln\u011bk zam\u011b\u0159en\u00fd na&nbsp;multim\u00e9dia. <a href=\"https:\/\/www.jg-media.eu\/cs\/videa-do-galerie-produktov-na-shoptete\/\" data-type=\"link\" data-id=\"https:\/\/www.jg-media.eu\/cs\/videa-do-galerie-produktov-na-shoptete\/\"><strong>Video galerie produkt\u016f<\/strong><\/a> p\u0159in\u00e1\u0161ej\u00ed tyto v\u00fdhody:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-0b750de\" data-block-id=\"0b750de\"><style>.stk-0b750de {--stk-icon-list-row-gap:10px !important;--stk-icon-list-marker-color:var(--theme-palette-color-2, #c51f26) !important;--stk-icon-list-icon-size:9px !important;}.stk-0b750de .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-0b750de ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-0b750de ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-0b750de\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48z\" \/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-e6d4723\" data-block-id=\"e6d4723\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0b750de\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Okam\u017eit\u00e1 viditelnost na&nbsp;prvn\u00ed pozici:<\/strong> Z\u00e1kazn\u00edk proch\u00e1z\u00ed miniatury fotek a&nbsp;zcela p\u0159irozen\u011b naraz\u00ed na&nbsp;video jako na&nbsp;rovnocennou sou\u010d\u00e1st vizu\u00e1ln\u00ed prezentace.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-564ca01\" data-block-id=\"564ca01\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0b750de\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Plynul\u00e9 mobiln\u00ed ovl\u00e1d\u00e1n\u00ed (UX):<\/strong> Mobiln\u00ed u\u017eivatel\u00e9 miluj\u00ed dotykov\u00e9 ovl\u00e1d\u00e1n\u00ed. Proch\u00e1zen\u00ed mezi fotografiemi a&nbsp;videi jedn\u00edm pohybem prstu (swipe) zvy\u0161uje komfort nakupov\u00e1n\u00ed.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-3382c04\" data-block-id=\"3382c04\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-0b750de\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>D\u016fkaz z&nbsp;praxe:<\/strong> E-shopy, kter\u00e9 p\u0159esunuli video p\u0159\u00edmo do galerie, b\u011b\u017en\u011b eviduj\u00ed v\u00fdrazn\u00fd n\u00e1r\u016fst konverz\u00ed (\u010dasto o&nbsp;des\u00edtky procent) a&nbsp;citeln\u00fd pokles m\u00edry vr\u00e1cen\u00ed zbo\u017e\u00ed, proto\u017ee z\u00e1kazn\u00edci p\u0159esn\u011b v\u011bd\u00ed, co si objedn\u00e1vaj\u00ed.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2426b8e\" id=\"porovnani-reseni-nativni-popis-vs-shoptet-doplnek-pro-videa\" data-block-id=\"2426b8e\"><h2 class=\"stk-block-heading__text\">Porovn\u00e1n\u00ed \u0159e\u0161en\u00ed: Nativn\u00ed popis vs. Shoptet dopl\u0148ek pro videa<\/h2><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\" style=\"border-style:none;border-width:0px\"><thead><tr><td><strong>Krit\u00e9rium<\/strong><\/td><td><strong>Nativn\u00ed Shoptet (Video v&nbsp;popisu)<\/strong><\/td><td><strong>Profesion\u00e1ln\u00ed Shoptet dopln\u011bk (Video v&nbsp;galerii)<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Um\u00edst\u011bn\u00ed na&nbsp;str\u00e1nce<\/strong><\/td><td>Dole v&nbsp;textov\u00e9m popisu produktu<\/td><td>P\u0159\u00edmo v&nbsp;hlavn\u00ed fotogalerii mezi fotografiemi<sup><\/sup><\/td><\/tr><tr><td><strong>Pozornost z\u00e1kazn\u00edka<\/strong><\/td><td>N\u00edzk\u00e1 (video si v\u0161imne jen mal\u00e1 \u010d\u00e1st lid\u00ed)<\/td><td>Vysok\u00e1 (okam\u017eit\u00e1 interakce p\u0159i prohl\u00ed\u017een\u00ed fotek)<sup><\/sup><\/td><\/tr><tr><td><strong>Mobiln\u00ed ovl\u00e1d\u00e1n\u00ed (UX)<\/strong><\/td><td>Pevn\u00fd iframe v&nbsp;textu, problematick\u00e9 zarovn\u00e1n\u00ed<\/td><td>Pln\u011b responzivn\u00ed dotykov\u00e9 ovl\u00e1d\u00e1n\u00ed<sup><\/sup><\/td><\/tr><tr><td><strong>Podpora form\u00e1t\u016f<\/strong><\/td><td>Prim\u00e1rn\u011b extern\u00ed platformy (YouTube \/ Vimeo)<\/td><td>Lok\u00e1ln\u00ed MP4 videa, YouTube, Shorts, Vimeo<\/td><\/tr><tr><td><strong>Vhodn\u00e9 pro<\/strong><\/td><td>Dlouh\u00e9 n\u00e1vody, servisn\u00ed manu\u00e1ly, brandov\u00e1 videa<\/td><td>Produktov\u00e9 uk\u00e1zky, detail materi\u00e1lu, funk\u010dnost, recenze z\u00e1kazn\u00edk\u016f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-dae4431\" id=\"shrnuti-a-doporuceni-pro-vas-e-shop\" data-block-id=\"dae4431\"><h2 class=\"stk-block-heading__text\">Shrnut\u00ed a&nbsp;doporu\u010den\u00ed pro v\u00e1\u0161 e-shop<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0673e44\" data-block-id=\"0673e44\"><p class=\"stk-block-text__text\">\u00dasp\u011b\u0161n\u00e1 e-commerce strategie na&nbsp;Shoptetu nemus\u00ed s\u00e1zet na&nbsp;jedinou kartu. Ide\u00e1ln\u00ed je oba p\u0159\u00edstupy rozumn\u011b kombinovat<sup><\/sup>:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-a821e08\" data-block-id=\"a821e08\"><style>.stk-a821e08 {--stk-icon-list-row-gap:10px !important;--stk-icon-list-marker-color:var(--theme-palette-color-2, #c51f26) !important;--stk-icon-list-icon-size:9px !important;}.stk-a821e08 .stk-block-icon-list-item__content{align-items:flex-start !important;}.stk-a821e08 ul .stk-block-icon-list-item__content .stk--inner-svg, .stk-a821e08 ol .stk-block-icon-list-item__content .stk-block-icon-list-item__marker{transform:translateY(9px) !important;}<\/style><svg style=\"display:none\"><defs><g id=\"stk-icon-list__icon-svg-def-a821e08\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48z\" \/><\/svg><\/g><\/defs><\/svg><ul class=\"stk-block-icon-list__ul stk-block-icon-list--column\">\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-50907b9\" data-block-id=\"50907b9\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-a821e08\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Vyu\u017eijte nativn\u00ed mo\u017enosti popisu<\/strong> pro um\u00edst\u011bn\u00ed obs\u00e1hl\u00fdch n\u00e1vod\u016f k&nbsp;mont\u00e1\u017ei, servisn\u00edch manu\u00e1l\u016f nebo celkov\u00fdch p\u0159edstavovac\u00edch vide\u00ed zna\u010dky.<\/span><\/div><\/li>\n\n\n\n<li class=\"wp-block-stackable-icon-list-item stk-block-icon-list-item stk-block stk-e0271d8\" data-block-id=\"e0271d8\"><div class=\"stk-block-icon-list-item__content\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg aria-hidden=\"true\" width=\"32\" height=\"32\"><use xlink:href=\"#stk-icon-list__icon-svg-def-a821e08\"><\/use><\/svg><\/div><\/span><span class=\"stk-block-icon-list-item__text\"><strong>Nasad\u2019te specializovan\u00fd shoptet dopln\u011bk<\/strong> v\u0161ude tam, kde prod\u00e1v\u00e1te produkty (m\u00f3da, elektronika, hobby n\u00e1\u0159ad\u00ed, design), u&nbsp;kter\u00fdch pohyb, st\u0159ih nebo re\u00e1ln\u00e1 funk\u010dnost p\u0159\u00edmo rozhoduj\u00ed o&nbsp;n\u00e1kupn\u00edm rozhodnut\u00ed z\u00e1kazn\u00edka.<\/span><\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-d608e29\" data-block-id=\"d608e29\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Jak vlo\u017eit video do Shoptet, kam ho um\u00edstit a&nbsp;vyplat\u00ed se poohl\u00e9dnout po video dopl\u0148ku?<\/p>\n","protected":false},"author":1,"featured_media":7762,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7754","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7},"page_structure_type":"type-3","vertical_spacing_source":"custom"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/pages\/7754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/comments?post=7754"}],"version-history":[{"count":10,"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/pages\/7754\/revisions"}],"predecessor-version":[{"id":7768,"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/pages\/7754\/revisions\/7768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/media\/7762"}],"wp:attachment":[{"href":"https:\/\/www.jg-media.eu\/cs\/wp-json\/wp\/v2\/media?parent=7754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}